Account Setup
Profile
Campaigns
Support
Verify Your Account
Overview
Before you can apply for campaigns, your account must be verified. Verification helps businesses know that your profile is authentic and ready for collaborations.
Before you start
Make sure you have:
- A public Instagram Creator or Business account and/or a TikTok account
- Completed your creator profile
- Optional: added your content highlights
Note: All highlighted fields in your profile are required before you can submit your verification request.
How to verify your account
- Open the Profile tab.
- Complete all required profile fields.
- Connect your Instagram and/or TikTok account.
- Review your information.
- Click Save
- Tap Apply for Verification.
Your verification request will be reviewed by the Secret Sauce team.
After verification
Once approved, you can:
- Apply for campaigns
- Manage bookings
- Submit campaign deliverables
Common issues
I can't submit my verification
Make sure:
- All required profile fields are completed.
- At least one supported social account is connected.
Connect Instagram
Overview
Secret Sauce has been reviewed and approved for API usage by Meta. Connecting Instagram allows Secret Sauce to retrieve your profile information, campaign content, and engagement insights.
Secret Sauce does not post on your behalf or have any access to your log in information or personal details.
Requirements
Your Instagram account must be:
- Public
- Creator or Business account
How to connect Instagram
- Open Profile.
- Tap Connect Instagram.
- Log into Instagram.
- Grant all requested permissions.
- Wait until the connection is complete.
Switch to another Instagram account
If Instagram automatically logs into the wrong account:
- Close the Secret Sauce app completely.
- Open the app again.
- Tap Continue with Instagram.
- On the Instagram permissions screen, tap the three dots in the top-right corner.
- Select Switch accounts.
- Log in using the correct Instagram account (username and password).
Troubleshooting
My account won't connect
Check that:
- Your account is Public.
- You're using a Creator or Business account.
- You granted all requested permissions.
If the issue continues, contact Support.
Connect TikTok
Overview
Secret Sauce has been reviewed and approved by TikTok. Connecting TikTok allows Secret Sauce to verify your account and retrieve campaign content and engagement metrics.
Secret Sauce does not post on your behalf or have any access to your log in information or personal details.
How to connect TikTok
- Open Profile.
- Tap Connect TikTok.
- Log into TikTok.
- Grant all requested permissions.
- Wait until the connection completes.
Troubleshooting
TikTok won't connect
Try the following:
- Close the Secret Sauce app completely.
- Open the app again.
- Connect using the correct TikTok account.
- Complete the authorization process.
If the issue continues, contact Support.
Apply for a Campaign
Overview
Verified creators can browse and apply for restaurant and hotel campaigns.
How to apply
- Open the Explore tab.
- Browse available campaigns under For you, if there are no campaigns
- Select See All.
- Browse available campaigns.
- Open the campaign you'd like to join.
- Check the requirements
- Select an available timeslot.
- Tap Apply for Campaign.
The business will review your application.
Application statuses
Pending
Your application is waiting for the business to review it.
Confirmed
Congratulations! Your booking has been confirmed.
Declined
The business decided not to proceed with your application. Don't worry, new campaigns are added regularly, so keep exploring and apply for other opportunities that match your profile.
Why can't I apply?
You may not be able to apply if:
- Your account hasn't been verified yet.
- The campaign has already reached its maximum number of applications.
- Your application for this campaign is already pending or has been accepted.
- The campaign is no longer accepting applications.
If you can’t find a campaign you’re looking for, check the See All tab or browse other available campaigns. New opportunities are added regularly.
Submit Deliverables
Overview
After completing your visit, submit the content required by the campaign.
Publishing timeline
- Stories should be posted as close to your visit as possible.
- Other deliverables should be published within 3-5 days, unless another timeline was agreed with the business.
How to submit
- Publish the required content.
- Open My Campaigns.
- Select your campaign.
- Submit your content.
The business will review your submission.
After submission
The business will review your deliverables and mark complete..
Cancel a Booking
Overview
If you’re unable to attend your booking, you can cancel it from the app.
How to cancel
- Open My Campaigns.
- Select the campaign.
- Tap Cancel Booking.
- Confirm the cancellation.
What happens after cancelling?
- The restaurant will be notified if you were accepted.
- Your booking will be cancelled.
- The campaign slot may become available to another creator.
- Your conversation with the business will automatically close.
Only cancel when absolutely necessary.
Manage Your Profile
Overview
Your creator profile helps businesses decide whether to collaborate with you.
Keep it complete and up to date.
What you can update
You can update your profile at any time, including:
- Profile photo
- Bio
- Favourite cuisines
- Connected social media accounts (if you are not verified)
- Content highlights
Keeping your profile updated helps businesses discover your content and increases your chances of being selected for campaigns.
Tips
A complete profile is more attractive to businesses and improves your chances of being accepted.
Refresh Your Content
Overview
The Refresh Content feature updates the content imported from your connected Instagram and TikTok accounts.
Use it whenever:
- Your latest social media posts aren't showing in Secret Sauce.
- You want to update your Content Highlights in your profile.
- You need to submit newly published content for a campaign, but it hasn't appeared in the app yet.
How to refresh your content
You can refresh your content from two places:
To update your Content Highlights:
- Open the Profile tab.
- Tap Edit Profile.
- Tap Refresh Content.
- Wait until the refresh is complete.
To submit content for a campaign:
- Open My Campaigns.
- Select the campaign you've visited.
- Tap Refresh Content above the Submit Content button.
- Wait until the refresh is complete, then submit your content.
Important
Do not close the app while the refresh is in progress.
Refresh limits
To ensure reliable performance, Refresh Content has the following limits:
- You can refresh your content up to 5 times within a 24-hour period.
- The Refresh Content button will be disabled for 15 minutes. Once it's available again, you can refresh your content.
If you’ve reached one of these limits, please wait before trying again.
My latest content still isn't showing
If your new content hasn’t appeared after refreshing:
- Make sure the content was published on your connected Instagram or TikTok account.
- Verify that you're connected to the correct social media account.
- Make sure you granted all requested permissions to Secret Sauce when connecting your account.
- Wait a few minutes and try refreshing again (if you're within the refresh limits).
If the issue continues, please contact Secret Sauce Support.
Troubleshooting
I can't log in
- Check your internet connection.
- Restart the app.
- Try logging in again.
I can't connect Instagram
- Use a Public Creator or Business account.
- Grant all requested permissions.
- Try again after closing and reopening the app.
I can't connect TikTok
- Complete the authorization process.
- Use the correct TikTok account.
- Restart the app and try again.
I can't see campaigns
Check that:
- You're viewing the See All tab.
- Your profile location is correct.
At the moment, campaigns are available only in Bangkok.
I can't apply for campaigns
Make sure:
- Your account is verified.
- The campaign has available timeslots.
- You meet the campaign requirements.
My highlights aren't showing
Refresh your content from your profile.
If your content still doesn’t appear:
- Make sure the content was published on your connected Instagram or TikTok account.
- Make sure you're connected to the correct social media account.
- Try refreshing your content again after 15 minutes.
- If the issue persists, contact Secret Sauce Support.
I connected the wrong Instagram account
Follow the steps in Connect Instagram → Switch to another Instagram account.
Manage Your Subscription
Overview
An active subscription is required to publish campaigns.
Subscription plans
Secret Sauce offers:
- Monthly subscription
- Annual subscription
You can manage your subscription from the Subscription page.
Free Trial
New businesses receive a 14 days free trial.
During the trial, you can create and publish campaigns just like a paid subscriber. You will require a credit card and to select a subscription type to activate the trial but you will not be charged until the 14 day trial is complete, it can be cancelled anytime prior to this.
Subscription expired
If your subscription expires:
- Existing campaigns remain available according to the current platform rules.
- You won't be able to publish new campaigns until your subscription is reactivated.
Multiple locations
Each additional location requires its own subscription.
Manage all your business locations from the Locations page.
Invite Team Members
Overview
Invite team members to help manage your campaigns.
Available roles
Admin
Admins have full access to the business account, including:
- Subscription
- Locations
- Campaigns
- Team management
Campaign Manager
Campaign Managers can manage campaigns and creator applications but don’t have access to subscription management.
How to invite a team member
- Open Team.
- Click Invite Member.
- Enter the person's email address.
- Select their role.
- Send the invitation.
The invited user will receive an email with instructions to join your business account.
Note: It may take a few minutes for the invitation email to arrive. If it doesn’t appear, please check your Spam or Junk folder before requesting a new invitation.
Create a Campaign
Overview
Campaigns help you connect with local creators who can visit your venue and create social media content.
Before creating your first campaign, make sure your business profile is complete and you have an active subscription.
How to create a campaign
- Open the Campaigns page.
- Click Create Campaign.
- Complete all required campaign information
- Review your campaign.
- Click Create Campaign to publish it.
If you’re not ready to publish, click Save as Draft.
Active campaign limit
You can have a maximum of 2 Active Campaigns at the same time.
Draft campaigns do not count toward this limit
An Active Campaign is a campaign that is published, has available creator timeslots, and is currently visible to creators in the mobile app.
Once a campaign is no longer visible to creators, for example, because all timeslots have been filled or the campaign is no longer accepting applications, it no longer counts toward the Active Campaign limit, even if it remains Live while waiting for creators to submit deliverables or for the collaboration to be completed.
At that point, you can publish another draft campaign.
Tips
- Use a clear campaign title.
- Add attractive photos.
- Write clear deliverable requirements.
- Offer multiple dates whenever possible.
- Suggest leaving at least 1 week from publication date to first available date.
Campaign Images
Recommended image format
Campaign images are displayed in a consistent size throughout the Secret Sauce app. To achieve the best results, upload high-quality images that match the recommended aspect ratio.
Recommended:
- 16:9 landscape image
- High-resolution images
- JPG, JPEG, PNG, WebP or SVG under 5MB file size
Avoid:
- Very wide landscape images
- Images with important text or logos near the edges
- Low-resolution or blurry images
Note: Images that don’t match the recommended aspect ratio may be automatically cropped when displayed in the app. Keep the main subject centered to ensure it remains visible across all screens.
Manage Campaigns
Overview
Manage all your campaigns from the Campaigns page.
Campaigns can have one of the following statuses:
Draft
The campaign is saved but not visible to creators.
Active
The campaign is published, has available creator timeslots, and is currently visible to creators in the Secret Sauce app. Creators can discover the campaign and submit applications.
Live
The campaign is no longer visible to creators because it is no longer accepting new applications. However, the collaboration is still in progress.
A campaign remains Live if:
- Creators still need to submit their campaign content, or
- You need to review submitted content, rate the creator, and complete the collaboration.
Once all creator collaborations have been completed, the campaign will automatically move to History.
History
The campaign has been completed and moved to Campaign History.
Available actions
Depending on the campaign status, you can:
- Duplicate
- View creator applications
- Manage creator applications
- Copy creator’s data for approved applications
Duplicate a campaign
Use Duplicate to create a new draft using an existing campaign.
This saves time when running similar campaigns.
Only add/edit available timeslot and capacity.
Review Creator Applications
Overview
Creators apply for available campaign timeslots. Review each application and decide whether to accept or decline it.
How to review applications
- Open Campaigns.
- Select your campaign.
- Open the Applications section (icon with arrow)
- Review each creator profile.
- Choose Accept or Decline.
Before accepting a creator
Consider:
- Content quality
- Engagement Rate
- Effective Engagement
- Social media profiles
- Purpose could be content style for ad purposes or targeting a particular type of audience.
Application statuses
Pending
Waiting for your review.
Accepted
The creator's booking has been confirmed.
Declined
The creator wasn't selected for this campaign.
Cancelled
The creator cancelled his application.
Review Deliverables
Overview
Once a creator submits their content, review the deliverables and complete the collaboration.
How to review applications
- Open Campaigns.
- Select the campaign.
- Open the Applications section (icon with arrow)
- Select tab View deliverables
- Review all submitted deliverables.
- Mark the collaboration as Completed if it matches your requirements
- Rate the creator.
Review timeline
Please review creator submissions as soon as possible.
If a submission isn’t reviewed within 7 days, Secret Sauce may automatically complete the collaboration with a default 5-star rating.
Awaiting Review
Campaigns with creator submissions waiting for review are highlighted so you can easily identify the actions requiring your attention.
Campaign History
Overview
Completed campaigns are automatically moved to the Campaign History page.
Campaign History allows you to review your previous collaborations, creator performance, and campaign results.
What you'll find in Campaign History
For each completed campaign, you can view:
- Campaign details
- Campaign dates
- Completed creator collaborations
- Creator ratings
- Submitted content
- Campaign performance metrics
Campaign History is read-only and cannot be edited.
Export Campaign Data
Overview
Export your campaign data to analyze creator performance or keep your own records.
How to export
- Click Export from leftside menu.
- Download the campaign data.
The exported file includes campaign and creator information available in Secret Sauce.
Common uses
Businesses use exported data to:
- Track campaign performance
- Compare creators
- Prepare internal reports
- Measure marketing ROI
Dashboard
Overview
The Dashboard provides an overview of your business performance across all campaigns and helps you measure the impact of your collaborations with creators.
Use the Dashboard to monitor campaign performance, track key marketing metrics, and identify your best-performing content.
Performance Metrics
Total Campaigns
The total number of campaigns created for this location.
Active Creators
The total number of creators that have collaborated with your business.
Total Views
The combined number of views generated by all completed campaign content.
Engagement Rate
The average Engagement Rate across your campaign content.
A higher Engagement Rate indicates that creators’ audiences are actively interacting with their content.
Effective Engagement
Effective Engagement measures the quality of audience interactions by giving more weight to valuable actions such as comments, shares, and reposts.
Use this metric to compare creator performance across campaigns.
Total EMV (Earned Media Value)
Earned Media Value estimates how much it would have cost to achieve the same exposure through commissioning production and paid advertising.
A higher EMV indicates greater marketing value generated by your creator collaborations.
Equivalent Media CPM
Equivalent Media CPM estimates the advertising value of every 1,000 impressions generated by your campaigns. This will be significantly higher than base advertising benchmarks due to niche audience targeting.
This metric helps compare creator marketing performance with traditional advertising channels.
Total CPE (Cost per Engagement)
Cost per Engagement measures how much your business spent for each audience interaction generated by your campaigns.
Lower CPE indicates more cost-effective creator collaborations.
Highest Engagement Content
This section highlights the campaigns with the highest Engagement Rate.
For each campaign, you can view:
- Campaign image
- Campaign title
- Campaign description
- Social media platform(s)
- Engagement Rate
Use this section to identify which campaigns generated the most audience interaction.
Highest View Content
This section displays the campaigns that generated the highest number of views.
For each campaign you can view:
- Campaign image
- Campaign title
- Total Views
- Likes
- Comments
Use this section to identify which campaigns achieved the greatest audience reach.
Using Your Dashboard
Review your Dashboard regularly to:
- Measure the performance of your creator marketing campaigns.
- Identify your highest-performing collaborations.
- Understand which types of campaigns generate the most engagement and views.
- Compare campaign performance over time.
- Make better decisions when selecting creators for future collaborations.
Note: Dashboard metrics are calculated using available social media insights. Some metrics may not be available if the required data cannot be retrieved from Instagram or TikTok.
Campaign Analytics
Overview
Each completed campaign includes performance metrics to help you understand how your collaboration performed.
Available metrics
Depending on the available social media data, you may see:
Reach
The number of unique people who saw the creator’s content.
Views
The total number of times the content was viewed.
Likes
The number of likes received.
Comments
The number of comments received.
Shares
The number of times the content was shared.
Engagement
The total interactions generated by the content.
Note: Some metrics may not be available if the creator’s social media platform doesn’t provide all required insights.
Troubleshooting
I can't create a campaign
Check that:
- Your subscription is active.
- You haven't reached the maximum of 2 Active Campaigns.
- All required campaign fields have been completed.
I can't publish my campaign
Possible reasons:
- Your subscription is inactive.
- Required campaign information is missing.
- No timeslots have been added.
I can't add another location
Make sure your subscription includes additional locations or purchase a subscription for the new location.
I don't see creator applications
Check that:
- Your campaign is Live.
- The campaign has available timeslots.
- Creators have started applying.
A creator hasn't submitted content
Creators are expected to:
- Publish Stories close to their visit.
- Publish other deliverables within 3-5 days, unless another timeline has been agreed.
- Communicate delays
I don't receive daily summary emails
Check that:
- Daily summary emails are enabled for your account.
- Your email address is correct.
- The emails aren't being filtered into your spam folder.
Still need help?
If you can’t find the answer in the Help Center, please contact Secret Sauce Support and include:
- Business name
- Campaign name (if applicable)
- A description of the issue
- Screenshots or screen recordings, if possible
This will help us investigate and resolve your issue more quickly.
